Concept

 

Rose gold watch with sound strap braided pink, beige and white

Who are we?

Tweed Co. is a brand born in 2017 in Neuchâtel, Switzerland, with a clear ambition: to enable everyone to be truly unique. Founded by two watch designers who have worked in the most prestigious Swiss houses, Tweed Co. reinvents the watch experience with its interchangeable straps and fully customizable charms. Change your strap according to your mood or outfit, and create a watch that perfectly expresses your personality.

Imagine giving or receiving personalized charms between Tweed Co. fans, strengthening the bonds that unite you while celebrating your uniqueness. With Tweed Co., every watch tells a story - your story.

 

Watches

Available in two sizes, Tweed-M (36.00mm) and Tweed-L (40.00mm), the watches have a deliberately classic and understated aesthetic to complement the multi-coloured straps . The case is finished in highly polished 316L stainless steel or rose gold (PVD coating), while the dials are matt white with polished hands and indexes. A limited and numbered edition of 500 pieces is also available, with a deep matte black dial.

Choose your watch

Watch box front face with its dial and back numbered and decorated
Back view of the watch with the view on its strap gray and black elastic

The straps

Born from an original and exclusive concept, Tweed Co. products are supplied with straps elastic nylon braids that are interchangeable (see tutorial here) and available in a variety of colours and patterns. Their elasticity offers comfort, making straps comfortable to wear while adapting to any wrist size. The combination of threads forms a subtle play of colours that can be infinitely varied, allowing the collection to evolve with the seasons and trends. A more classic and elegant leather strap completes the range and will appeal to those who like timeless simplicity. All of our straps 's are fitted with a double pin buckle, engraved with Tweed Co. in the same colour as the case.

Discover our straps

Charms

The elastic herringbone structure of straps makes it quick and easy to add charms (see the tutorial here), for complete customisation. Dozens of themes - signature, offbeat, fun or romantic (hearts, skulls, punk studs, letters, stars, pearls, Swarovski solitaires, etc.) - offer the wearer the possibility of inventing his or her own watch style. The choice is yours! Be creative!

Discover our charms


Watch with the Tweed charm, rose gold heart, skull on its strap unique elastic braided

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